On the Air, from Mobile to Radio
Pilot project lets listeners
record and pay for on-air radio messages via mobile phone, creating a new
revenue source for community radio in Kenya Recently dubbed by
TIME Magazine as the "Silicon Savanna ( http://e2ma.net/go/7193623609/208663445/224572063/1406122/goto:http://www.time.com/time/magazine/article/0,9171,2080702,00.html
)," Kenya is home to innovative mobile phone technologies that have
transformed the lives of millions of people. Ahead of much of the rest of
the world, Kenyans have adopted mobile money as an everyday way to handle
financial transactions. More than half the population use mobile phones
for everything from transferring money to family members to paying bills
— even cab fare. Now, community radio stations are
integrating mobile money into their business models. Through a four-month
pilot launched in August by Internews, in partnership with the mobile
banking system MobiKash and a network of community radio stations, the
stations will earn revenue while putting community voices on the air,
through an innovative "M-Dedications" system. Watch a video (
http://e2ma.net/go/7193623609/208663445/224572064/1406122/goto:http://www.youtube.com/watch?v=0zWKOhzF9Iw
) about the pilot program. (More ( http://e2ma.net/go/7193623609/208663445/224572065/1406122/goto:http://www.internews.org/prs/2011/20110906_kenya.shtm
))
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