Tuesday, 30 August 2011

[creative-radio] Qualcomm partners Sesame Workshop India for radio project


NEW DELHI: Mobile chip maker Qualcomm today said it has partnered with
Sesame Workshop India to provide educational experiences to children of
migrant populations in Gurgaon through the use of community radio and
mobile phones.

"Under the pilot initiative, 10 families have been given Android-based
handsets with a 'Galli Galli Sim Sim' application, using which the members
can access the educational content from Sesame," Sesame Workshop India
Trust Managing Trustee Sashwati Banerjee said.

Also, there would be a broadcast on community radio 'Gurgaon ki Awaaz',
which can be accessed by these families through their handsets itself, she

Started in the 1960s, Sesame Street is an American children's television
series, which uses Muppets, animation, short films, and cultural
references to deliver educational content. The concept is now available in
over 140 countries and is available as 'Galli Galli Sim Sim' in India.


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