Raising Women's Voices Through Radio Drama: Reflections from South Africa
This case study shares the process, techniques, and lessons learned from the
Zaphamban' izindlela! radio drama, part of the People Opposing Women Abuse
(POWA) Raising Her Voice Campaign in South Africa. Produced by CMFD
(Community Media for Development) Productions and supported by Oxfam GB, the
drama was distributed to community radio stations, organisations, and places
of safety in South Africa, using humour to get people thinking, and talking,
about women's rights and the African Union Protocol on the Rights of Women
in Africa (AU Protocol).
The case study demonstrates how entertaining forms of media, and engaging
with community media in particular, can both create awareness and dialogue.
Drama is an accessible form of communication, easily understood and accepted
by various education levels, does not rely on literacy, and serves as both
entertainment and education. The characters in the drama model behaviours
that people can analyse and judge, and people are able to learn through
their challenges and triumphs. Zaphamban' izindlela! is the South African,
isiZulu adaptation of "Crossroads," previously produced in English, Swahili,
French and Portuguese by CMFD Productions for Fahamu Networks for Social
Justice and FEMNET, as part of the Solidarity for African Women's Rights
(SOAWR) campaign.
Download the case study:
http://www.cmfd.org
Deborah Walter
Director
CMFD (Community Media for Development) Productions
PO Box 66193
Broadway 2020, JHB
South Africa
deb@cmfd.org
+27 (0)73 132 7032
http://www.cmfd.org
Find Us on Facebook
http://www.facebook.com/CMFDProductions
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