March 26, 2012
Contact: Rachel Larris at firstname.lastname@example.org
*FOR IMMEDIATE RELEASE*
Today the Women's Media Center releases a new Media Guide for its Name It.
Change It. <http://www.nameitchangeit.org/> Project, which works to
identify, prevent and end sexist media coverage of women candidates and
politicians. *The Women's Media Center's Media Guide to Gender Neutral
Coverage of Women Candidates + Politicians* (click to download
http://wmc.3cdn.net/d70ffb626bbc4b58d8_ecm6vgfl1.pdf ) shows members of the
media how to avoid injecting sexism into their own coverage and how to spot
sexism in other's.
*Julie Burton, President of the Women's Media Center,* says "This guide was
created to show journalists and other media professionals how the use of
even subtly sexist language affects woman candidates' success in the
The Name It. Change It. project, a joint partnership between the Women's
Media Center and She Should Run, addresses sexism in the media directed at
women candidates, politicians and high-profile individuals.
"With the release of this guide, the Women's Media Center hopes to make the
use of all sexist language both recognizable and unacceptable in politics,"
*Gloria Steinem, Co-Founder of the Women's Media Center, *says, "Studies
show that like bullying, the trivializing sexism used against women
candidates makes voters not want to associate with them. The problem is
that sexism itself is viewed as trivial. This guide makes its seriousness
clear, and helps reporters be fair by using parallel language for both
female and male candidates."
*The Women's Media Center's Media Guide to Gender Neutral Coverage of Women
Candidates + Politicians* features groundbreaking research by Celinda Lake
on the affect of media sexism on women candidates, as well a glossary of
terms from Rosalie Maggio's *Unspinning the Spin: The Women's Media
Center's Guide to Fair + Accurate Language*, which provides definitions,
background information, and suggested alternative uses for many loaded and
politically incorrect terms.
*Robin Morgan, co-Founder of the Women's Media Center *says, "Media sexism
is used against women candidates and elected officials of all political
viewpoints; it isn't limited to one political party, and the Name It.
Change It. project fights that sexism wherever we find it. We hope that
members of the media sign our
all subjects with respect, regardless of gender, and to create an
overall media culture in which sexism has no place."
"This shouldn't be a radical notion," Morgan says. "Giving women unequal
treatment in media coverage is plain bad journalism--and its bad for
democracy. Hopefully with this guide and the continuing work of the Name
It. Change It. <http://www.nameitchangeit.org/blog> project, more members
of the media will understand why this is important to them."
The Women's Media Center's Media Guide to Gender Neutral Coverage of Women
Candidates + Politicians is available for free download on
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