Thursday, 30 July 2009

[creative-radio] A California Company Receives Patent for Podcasting


VoloMedia, Inc.
800 W. California Ave.
Suite 110
Sunnyvale, CA 94086
408-732-VOLO (8656)

VoloMedia, a podcast analytics, advertising, and
distribution company, just received a patent for "providing episodic
media," including podcasts. According to the company, which filed for the
patent in November 2003, U.S. Patent 7,568,213 covers all episodic media
downloads, not just the RSS-dependent downloads that power today's
podcasts. VoloMedia CEO Murgesh Navar says that the company doesn't plan
to go after individual podcasters, but that the company plans to "work
collaboratively with key participants in the industry." We do wonder,
however, if VoloMedia can really claim to have invented podcasting in
2003, given that the concept was already under development by Dave Winer
and others in late 2000 and early 2001.

The only company mentioned specifically in the announcement is Hulu (as an
example for a content platform that might one day offer episodic,
downloadable content), but in an interview with NewTeeVee's Chris
Albrecht, Navar also revealed that the company is already in talks with
Apple and a number of TV networks.



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