Saturday, 19 September 2009

[creative-radio] Environment Radio Soap Opera for Rural Vietnam


Environment Radio Soap Opera for Rural Vietnam
This project drew on the use of radio to bridge key knowledge gaps and
motivate farmers to modify their attitudes and practices. Initiated by the
International Rice Research Institute (IRRI) in June 2006, the project
involved a total of 239 episodes broadcast twice weekly over Voice of Ho
Chi Minh and other provincial radio stations to reach 2 million people in
the rural areas of the Mekong Delta. The strategy of
entertainment-education (EE) was used here to share information with rice
farmers about environmental conservation principles, methods to reduce
environmental impacts, and ways to protect ecosystem services, with the
ultimate goal of modifying farmers' attitudes towards - and behaviours
concerning - the use of farm chemicals, burning straw, water use
efficiency, wildlife, soil health, and biological control.
Contact: Kong Luen Heong

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