Saturday, 19 September 2009

[creative-radio] Environment Radio Soap Opera for Rural Vietnam

 

Environment Radio Soap Opera for Rural Vietnam
This project drew on the use of radio to bridge key knowledge gaps and
motivate farmers to modify their attitudes and practices. Initiated by the
International Rice Research Institute (IRRI) in June 2006, the project
involved a total of 239 episodes broadcast twice weekly over Voice of Ho
Chi Minh and other provincial radio stations to reach 2 million people in
the rural areas of the Mekong Delta. The strategy of
entertainment-education (EE) was used here to share information with rice
farmers about environmental conservation principles, methods to reduce
environmental impacts, and ways to protect ecosystem services, with the
ultimate goal of modifying farmers' attitudes towards - and behaviours
concerning - the use of farm chemicals, burning straw, water use
efficiency, wildlife, soil health, and biological control.
Contact: Kong Luen Heong k.heong@cgiar.org
http://www.comminit.com/en/node/134280/306

__._,_.___
--
This e-mail service is edited, managed and moderated by
George Lessard http://mediamentor.ca

Make a donation via PayPal:
http://members.tripod.com/media002/make-a-donation-via-paypal.html

Creative-Radio is an independent forum for people active in or interested in the use of radio in development, in particular promoting public health, improved education, protection of the environment, improved livelihoods, good governance and conflict mitigation. Since it started in 1996, Creative-Radio has been in the forefront of radio's resurgence as a tool for social change and peace-building, and it helps promote best practice in these areas.

Creative-Radio Moderator
mediamentor@_NO_SPAM_gmail.com
Remove _NO_SPAM_ for use

RSS feed:
http://rss.groups.yahoo.com/group/creative-radio/rss

Change your subscription
- to daily digest mode by sending a blank message to:
creative-radio-digest@yahoogroups.com

- to individual e-mails  by sending a blank message to:
creative-radio-normal@yahoogroups.com

- delivery on hold  by sending a blank message to
creative-radio-nomail@yahoogroups.com

Caveat Lector- Disclaimers, NOTES TO EDITORS
&  (c) information may be found @
http://members.tripod.com/~media002/disclaimer.htm
This work is licensed under a
Creative Commons Developing Nations license.
http://creativecommons.org/licenses/devnations/2.0/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Because of the nature of email & the WWW,
please check ALL sources & subjects.
Members who post to this list retain their copyright but grant a non-exclusive license to others to forward any message posted here. They also grant the list owner permission to maintain an archive or approve the archiving of list messages.
Other use of e-mail to this list requires the permission of individual writers
Recent Activity
Visit Your Group
Give Back

Yahoo! for Good

Get inspired

by a good cause.

Y! Toolbar

Get it Free!

easy 1-click access

to your groups.

Yahoo! Groups

Start a group

in 3 easy steps.

Connect with others.

.

__,_._,___
Post a Comment