From: Pacific Media Watch nius <pacific_media_watch@lists.apc.org.au>
Date: 2009/10/6
Subject: [Pacific_media_watch] 6478 FIJI: Community radio helps 'light up
women's life' at Diwali
To: Pacific Media Watch <pacific_media_watch@lists.apc.org.au>
Title – 6478 FIJI: Community radio helps 'light up women's life' at Diwali
Date – 6 October 2009
Byline – None
Origin – Pacific Media Watch
Source – Fiji Daily Post, 6/10/09
Copyright – FDP
Status – Unabridged
----------------------------
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LIGHTING UP WOMEN'S SMILE
http://fijidailypost.com/news.php?section=1&fijidailynews=24989
By Alisi Tuinakelo
SUVA (Fiji Daily Post/Pacific Media Watch): Fiji-based women's non-profit
community media organisation femLINK PACIFIC teamed up with Connect Internet
Services and launched a "Light Up A Woman's Life" campaign for Diwali on
Monday.
Chief executive officer of Connect Internet Services Sharon Smith Johns
handed over a cheque of $1000 to rural correspondents and activity centres
of femLINK-based in Nausori, Nadi, Ba, Labasa and Savusavu.
The funds will be used to establish 20 savings bank accounts for single
mothers identified from the evidence collected through femLINK rural women's
media network and mobil community radio broadcast.
CIS's marketing manager Dwain Qalovaki said when he read the proposal he was
inspired when he saw that it was mainly for single mothers because he is an
offspring of a single mum.
"I looked at the proposal and said, 'Why not? This is for a good cause'," he
said.
Johns added Diwali was a "Festival of Lights" and Connect has always
participated in community initiatives - this was such a great cause
especially at this time of the year.
"It is humbling to be given an opportunity to empower single mothers.
Connect is fully committed to this programme and will continue to do so in
near furtue," she added.
Johns also hopes that the campaign will encourage other corporate bodies to
NGOs in assisting for more single mums around the country.
FemLINK's coordinator Sharon Bhagwan Rolls said the campaign emerged from
findings included in femLINK's series of Women, Peace and Human Security
reports which the organisation published this year.
The planned activity added to the existing women's finance and empowerment
campaigns and work of women's NGOs across Fiji.
The women's NGO has become aware of the fact that it is not enough to simply
highlight women's economic insecurities but also the need to invest in a
woman - investing in gender budget for example.
The organisation is also aware that the Department of Social Welfare
provides assistance to many of these mothers and they do not have bank
accounts, so this will assist them in setting up and maintaining a savings
scheme in the most practical way.
An anonymous donor made a donation of $50 on that day so 21 mothers will be
receiving new accounts.
Additionally, said Rolls, evidence from the WPHS reports also linked closely
to University of the South Pacific professor Wardan Narsey's 2007
publication, "Gender Issues in Employment, Under Employment and Incomes in
Fiji", in which he wrote: "Gender equality cannot become reality unless
ordinary women are able to empower themselves."
FemLINK exists to empower women and communities in decision-making for
equality, development and peace.
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