Five ways news sites can generate links
News organisations are trying to regulate use of their content and
encourage visitors to pay for their news. But most simultaneously realise
they need Google and other search engines to rank their sites in order to
have a significant chance at earning revenue online.
[excerpt]
http://www.ejc.
Share buttons on The Wall Street Journal's website illustrate the paradox.
Even as News Corpplans to begin charging mobile readers re-raises
paywalls, its articles are surrounded by "share" buttons for Facebook,
Twitter, Digg and many more.
Why? Incoming links are crucial to search engine rankings. To search
engines, inbound links are similar to votes, showing that others feel
strongly enough about the page to link to it, indicating that it is worthy
of high rankings.
Newspapers and other news organisations already have an upper hand when it
comes to earning incoming links. Their brand and reputation prompt
linking. But with so many outlets competing for the same audience and many
online publications finding credibility with their audience, simply being
a reputable source is no longer enough.
How can news organisations get more incoming links in this increasingly
competitive climate? Here are five suggestions from a blogger and someone
who links to news sites every day.
This e-mail service is edited, managed and moderated by
George Lessard http://mediamentor.ca
Make a donation via PayPal:
http://members.tripod.com/media002/make-a-donation-via-paypal.html
Creative-Radio is an independent forum for people active in or interested in the use of radio in development, in particular promoting public health, improved education, protection of the environment, improved livelihoods, good governance and conflict mitigation. Since it started in 1996, Creative-Radio has been in the forefront of radio's resurgence as a tool for social change and peace-building, and it helps promote best practice in these areas.
Creative-Radio Moderator
mediamentor@_NO_SPAM_gmail.com
Remove _NO_SPAM_ for use
RSS feed:
http://rss.groups.yahoo.com/group/creative-radio/rss
Change your subscription
- to daily digest mode by sending a blank message to:
creative-radio-digest@yahoogroups.com
- to individual e-mails by sending a blank message to:
creative-radio-normal@yahoogroups.com
- delivery on hold by sending a blank message to
creative-radio-nomail@yahoogroups.com
Caveat Lector- Disclaimers, NOTES TO EDITORS
& (c) information may be found @
http://members.tripod.com/~media002/disclaimer.htm
This work is licensed under a
Creative Commons Developing Nations license.
http://creativecommons.org/licenses/devnations/2.0/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Because of the nature of email & the WWW,
please check ALL sources & subjects.
Members who post to this list retain their copyright but grant a non-exclusive license to others to forward any message posted here. They also grant the list owner permission to maintain an archive or approve the archiving of list messages.
Other use of e-mail to this list requires the permission of individual writers
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
No comments:
Post a Comment