Saturday, 21 November 2009

[creative-radio] Gender-Based Violence Communication


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From: The Drum Beat <>
Date: 2009/11/20
Subject: The Drum Beat - 519 - Gender-Based Violence Communication

The Drum Beat - Issue 519 - Gender-Based Violence Communication
November 23 2009


This issue includes:

* PREVENTING GBV in practice.
* How has The CI changed your work? CI STORIES.
* INVOLVING MEN as partners.
* Vote in a POLL on marginalised girls.
* GBV affecting YOUTH.
* See a GBV-related Africa-specific Soul Beat NEWSLETTER.
* SUBSCRIBE to C-Change Picks e-mag: gender norms and more.


From The Communication Initiative Network - where communication and media
are central to social and economic development.

Subscribe to The Drum Beat:
Access this issue online at

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This issue of The Drum Beat focuses on gender-based violence (GBV) as it
affects women and girls. According to the United Nations Development Fund
for Women (UNIFEM), "Violence against women and girls is a problem of
pandemic proportions... [affecting] at least one out of every three women
around the world..." [For additional statistics and context, visit the
UNIFEM website:].
During this year's 16 Days of Activism Against Gender Violence campaign,
held annually since 1991 from November 25 to December 10, The Communication
Initiative (CI) has assembled in this issue a selection of summaries, part
of larger pool of knowledge available on the CI sites, addressing: violence
prevention, involving men as partners, GBV affecting youth, and guides and
tools for organisations working to prevent GBV against women.



1. Sixteen Days of Activism against Gender Violence
In 1991, international participants in the United States (US)-based Center
for Women's Global Leadership (CWGL)'s first annual Women's Global
Leadership Institute conceived of and created an annual international
campaign to communicate this message: violence against women (VAW) violates
human rights. Each year from November 25 to December 10, participants use
the "16 Days of Action against Gender Violence" campaign as an organising
strategy to call for elimination of all forms of VAW (whether in the public
or private sphere).

2. Say NO - UNiTE to End Violence against Women - Global
This global platform aims to trigger and highlight actions on ending
violence against women. It provides tools to initiate or join advocacy and
awareness raising activities around the world, and counts and communicates
them in real time. As indicated by the campaign: "Help us reach our goal to
count 100,000 actions to end violence against women by March 2010. By
creating a profile on you can let us know about your
actions and inspire others to join you."
Contact: Urjasi Rudra

3. Solidarity for African Women's Rights (SOAWR) - Africa
Launched in 2005, SOAWR is a coalition of 30 civil society organisations
across Africa working to ensure that the Protocol to the African Union (AU)
Charter on the Rights of Women in Africa remains on the agenda of policy
makers and to urge African leaders to safeguard women's rights through
ratification and implementation of the Protocol. The coalition uses media,
new technologies, and advocacy to achieve universal ratification of the AU
Protocol. To cite only 2 examples: as part of the "colour card campaign",
SOAWR issued coloured cards to member states during African Union summits
(green for countries that had ratified the Protocol; yellow for those that
had signed but not ratified it; and red for those that had not signed it);
and the mobile phone campaign "Text now 4 women's rights" enabled thousands
of African cell phone users to join the campaign and be updated on the
progress of ratification.

4. Violence against Women in Melanesia and East Timor: Building on
Global and Regional Promising Practices
This study from the Office of Development Effectiveness, AusAID, Australia,
2008, is part of their efforts to assess the effectiveness of current
approaches to addressing violence against women and girls in 5 of
Australia's close partner countries: Fiji, Papua New Guinea (PNG), Solomon
Islands, Vanuatu, and East Timor. Common customary practices and attitudes
that put women at risk of violence in this region include: bride-price
(price paid by husbands for their wives); economic dependence of women on
men; and compensation and reconciliation to maintain peace between groups
and their leaders ("injuries against a woman or girl are dealt with by
compensating the male who had rights to her (father, brother, husband).
Women are unhappy about family members benefiting from their injuries and
feel it undermines their future safety."). The document offers a framework
for action and some promising practices.

5. Gender Development Project (GDP) - Indonesia and Kenya
GDP is an effort to address the increased vulnerability of women and girls
to HIV/AIDS through evidence-based approaches. It is an initiative of STOP
AIDS NOW! (SAN!), an independent organisation formed in 2000 by 5 Dutch
donor organisations seeking to work together towards a world without AIDS.
GDP seeks to add value to the HIV/AIDS and gender policies of SAN! partners
by identifying promising local-level strategies and interventions for HIV
prevention that integrate promotion of egalitarian gender-based attitudes,
behaviours, and norms, and women's rights. It is being implemented in Kenya
(throughout all 8 provinces except North Eastern Province) and Indonesia
(Java and Papua).
Contact: Jennifer Bushee

6. Umoja Uaso Women's Group - Kenya
A sister organisation of the US-based human rights organisation MADRE, the
Umoja Uaso Women's Group is a community of Indigenous Samburu women formed
in 1990 in Kenya by 15 women who were rejected by their husbands and forced
out of their homes after being raped. These women founded Umoja as a safe
community for GBV survivors. Living and working together, the women of Umoja
combat discrimination, poverty, and violence against women, and develop
increasing economic autonomy in an effort to enable them to avoid dependence
on abusive men.



7. Promoting Gender Equality to Prevent Violence Against Women
This briefing document focuses on violence against women by intimate
partners. It examines the relationship of gender inequalities to
gender-based violence and finds evidence that school, community, and media
interventions can promote gender equality and prevent violence against women
by challenging stereotypes that give men power over women. It then describes
some of the promising methods of promoting gender equality and their

8. One Man Can Campaign - South Africa
One Man Can is a campaign, initiated by Sonke Gender Justice, is designed to
support men and boys to end domestic and sexual violence, to promote
healthy, equitable relationship between genders, and to reduce the spread
and impact of HIV/AIDS. The campaign encourages men to work together with
other men and with women for gender rights and justice using materials
provided in the organisation's campaign action kit, its workshop manual,
street theatre designed to stimulate spontaneous discussion and debate, and
the campaign website, intended for sports coaches, fathers, interfaith
leaders, teachers, and youth.
Contact: Bafana Khumalo OR Dean Peacock

9. The 2010 Soccer World Cup: Opportunities to Engage Men and Boys in
Advancing Gender Equality
This report documents the main themes and discussions that emerged from a
2-day conference held by Sonke Gender Justice Network, Grassroot Soccer, and
the Family Violence Prevention Fund in 2008. The objectives of the
conference, held in advance of the 2010 Soccer World Cup (scheduled to take
place in South Africa), were to: identify and showcase best practices
related to sport and social change; identify existing opportunities to
engage with the 2010 World Cup to promote gender equality; build
relationships between organisations; identify shared strategies for making
use of 2010 to engage men in gender equality; find strategies that link
gender equality work for 2010 with the 2014 World Cup in Brazil; and discuss
strategies to promote child protection around 2010 and beyond. The report
points out that there are many opportunities for the global event to help
support gender equality campaigns.

See also:

* A Guide for Conducting Research on the Formulation of Sexual and
Health-Related Behaviour among Young Men

* Questioning Gender Norms with Men to Improve Health Outcomes: Evidence of

* Case-study: Guy to Guy Project



10. Ethical Issues in Using Participatory Video in Addressing Gender
Violence in and Around Schools: The Challenges of Representation
by Relebohile Moletsane, Claudia Mitchell, Jean Stuart, Shannon Walsh, and
Myra Taylor
This paper, presented in March 2008, discusses ethical and theoretical
issues of conducting participatory research with young people. The report
reflects the authors' work with boys and girls in rural schools in
KwaZulu-Natal, South Africa, using participatory methodologies, particularly
visual (photo-voice and video-documentaries), to examine the nature and
impact of GBV on the lives of young people, and explore possible strategies
for intervention. According to the report, while a number of scholars and
organisations identify a set of basic principles that should be observed in
doing research or working with children through participatory methodologies,
there is a relative absence of a sustained focus on ethical considerations
and the potential harm that "well-intentioned" researchers might cause in
the name of "least harm".

11. Empower Children and Communities against Abuse (ECCA) - Uganda
ECCA is a non-profit organisation that works to empower in- and
out-of-school children and communities to work together against all forms of
GBV in Uganda. The organisation works through support programmes, lobbying
and advocacy, and capacity building. In addition, ECCA promotes the
proactive participation of men in the design and implementation of GBV
prevention projects. ECCA works to facilitate the gendered
institutionalisation of sustainable community empowerment, psychosocial
support, and policy advocacy structures that focus on the prevention of
gender-based violence.

12. YouthEngage - Global
Launched in 2009 by Women's World Summit Foundation (WWSF), YouthEngage is
an annual programme for action for young people around the world who pledge
to prevent abuse and violence against children and adolescents. It aims to
involve young people in making a commitment never to commit, condone, or
remain silent about abuse and violence against children and to learn about
the Convention on the Rights of the Child (CRC), which is commemorating its
20th anniversary in 2009. The ultimate goal is to build, strengthen, and
expand a growing international network of youth activists.
Contact: Laure Maitrejean

See also:

* Early Sexual Debut, Sexual Violence, and Sexual Risk-Taking among Pregnant
Adolescents and Their Peers in Jamaica and Uganda


On October 28 2009, our sister site, Soul Beat Africa, published:
The Soul Beat 140 - Communication and Gender-based Violence

Please see this issue for African perspectives on the 16 Days Campaign and
other GBV initiatives, approaches, and resources.



13. The Reproductive Rights of Adolescents: A Tool for Health and
This 2008 publication outlines the general framework of adolescents'
reproductive and sexual rights. It focuses on sexuality education, access to
confidential health care, child marriage and lack of educational
opportunity, sexual violence, and female genital mutilation. The document
presents the role of advocacy and lists the human rights standards that
apply to adolescent reproductive rights, followed by a more detailed
discussion of core issues and approaches that can help ensure that
adolescents have the ability to make and act on informed reproductive

14. Changing the River's Flow Series - A Multi-Purpose Package
The Southern Africa HIV and AIDS Information Dissemination Service
(SAfAIDS), in partnership with the Seke rural community, implemented a 2009
pilot project in Zimbabwe in which community dialogues were used to address
what were identified as harmful cultural practices. From this project,
SAfAIDS developed a series of training materials and tools to support
programmers which are interested in advancing their work with communities on
addressing gender and culture. These materials have been packaged under the
theme: Changing the River's Flow.

15. Monitoring and Evaluation of Gender-Based Violence: Methodologies
and Field Implications
by Charlotte Watts, Shelah Bloom, Margaret Greene, and Sunita Kishor
This document is a Rapporteur's text on presentations from the Gender-Based
Violence Task Force of the Interagency Gender Working Group (IGWG) seminar
of November 25 2008, on monitoring and evaluation methodology to improve
research and influence policy on gender-based violence. These included
MEASURE Evaluation's "Compendium of Monitoring and Evaluation Indicators",
The Men and Gender Equality Policy Project of the ICRW/Promundo, and
insights from the IMAGE and SASA studies.

16. Addressing Gender-Based Violence Through USAID's Health Programs: A
Guide for Health Sector Program Officers (Second Edition)
From the preface of this guide written by the IGWG: "The present guide
[updating the July 2006 version] is intended to help USAID [United States
Agency for International Development] program officers integrate
gender-based violence (GBV) activities into their health sector portfolio
during project design, implementation, and evaluation. The guide focuses on
what the health sector can do, keeping in mind that preventing and
responding to gender-based violence requires a multisectoral approach. For
each type of health program - from community mobilisation to health policy -
the guide explores reasons why these programs should address gender-based
violence and how to support GBV activities based on what is known about
promising approaches from literature reviews, ...the opinions of leading
experts, and feedback from USAID and cooperating agency staff." /347

17. Gender-Based Violence (GBV) Legal Aid: A Participatory Toolkit
This toolkit, published in 2005, from the American Refugee Committee (ARC)
provides 3 tools and a step-by-step process to help field staff design GBV
services that will incorporate "adequate, appropriate, and comprehensive
prevention and response strategies" with a multi-sectoral approach. One
underlying principle of this toolkit is that GBV services and GBV legal aid
need to be implemented in a gradual and culturally appropriate manner to
maximise effectiveness and to prevent harmful consequences and backlash to
the survivors from the community. A second underlying principle is that
people in the community are the most knowledgeable of the unique
characteristics of their environment and how to best address them.



The C-Change Picks website and e-magazine both feature selections of case
studies, initiatives, resources, and thinking included on The CI website
that have been specifically highlighted by the C-Change programme. Funded by
USAID, C-Change works with global, regional, and local partners to apply
social and behaviour change communication approaches in the health sector -
HIV and AIDS, family planning and reproductive health, malaria, and primary
health care - and is expanding to the environmental sector.

The C-Change Picks e-magazine - - is published regularly
and features resources recently highlighted by C-Change. The November issue
of C-Change Picks focuses on gender norms; see

SUBSCRIBE by contacting

For a comprehensive view of what has been highlighted thus far, visit the
C-Change Picks website -


This issue of The Drum Beat was written by Julie Levy.


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Johns Hopkins Bloomberg School of Public Health Center for Communication
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