Saturday, 30 January 2010

[creative-radio] 'FM phase III finalisation soon' - 4000 Community Radio stations to be operationa


'FM phase III finalisation soon' - Ambika Soni


NEW DELHI: The government is working to ensure that at least 4000
Community Radio stations are operational in the next three years,
Information and Broadcasting minister Ambika Soni said on Friday,
reiterating that community radio reaches people at the macro level to
understand and resolve their problems.

She also announced that the government was in the process of finalising
the FM Radio Phase III policy soon. She said this was being done "with a
view to incentivise the introduction of FM radio services in the North
Eastern States, Jammu and Kashmir, and island territories, and to further
liberalise the regulatory framework to provide for greater diversity of
content and bring down operational costs".

Inaugurating the annual BES Expo 2010 organized by the Broadcast Engineers
Society (India), she said broadcast engineers must play a crucial role in
guiding the best possible options in the carriage of the content to the
public, acknowledging that technology is clearly a growth driver for many
an innovation in Broadcast sector. She also urged broadcasters to ensure
that fruits of new technology actually reach the consumer.

The theme of 16th International Conference and Exhibition on Terrestrial
and Satellite Broadcasting is 'Broadcasters and new Media Technologies'
and it will conclude on 31 January.

Referring to the role of the Government, she said the endeavour of her
ministry is to ensure that policy framework and business models are in
sync to cater to the consumer interest. "We are guided by the thought that
technology neutral approach to policies is the appropriate way.
Convergence in technology has to fast become a reality."

The minister also announced that serious thought was being given to devise
suitable policies for mobile television. She emphasised that the
government was committed to technological improvement/digitalisation of
the DD network to improve the viewing experience.

As the official broadcaster for telecast of the Commonwealth Games 2010,
it would ensure High Definition Television is in place. She added that
digitalisation of the Broadcasting Services of Doordarshan/All India Radio
and Cable Services is one of the key thrust areas identified by the
Ministry because of the "advantages digital mode offers in terms of
efficient utilization of available spectrum, better quality of picture and
services, various interactive and niche services and transparency above

She noted that the trend worldwide has been to fix sunset dates for
complete switch off of analogue

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