Saturday, 20 March 2010

[creative-radio] Communication: Using Tunes in development


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From: The Drum Beat <>
Date: 19 March 2010 20:18
Subject: The Drum Beat - 534 - Communication Tunes

The Drum Beat - Issue 534 - Communication Tunes
March 22 2010


This issue includes:

* Musical initiatives for HEALTH awareness.
* RELATED newsletters: dance and music.
* POLL: H1N1 a priority?
* Addressing CONFLICT through music.
* POLL: effective representation?
* Engaging YOUTH through tunes.


From The Communication Initiative Network - where communication and media
are central to social and economic development.

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This issue of The Drum Beat explores the use of music in its many forms to
promote health care, awareness, and treatment; to address issues related to
multi-culturalism, racism, and rights; and to engage youth in their own
development as well as in prevention of HIV and AIDS.



1. Senegal Surround Sound - Senegal
Launched by Malaria No More in partnership with Senegalese musician Youssou
N'Dour, this advocacy and education initiative is designed to create a
culture of insecticide-treated bednet (ITN) use and malaria treatment.
N'Dour's song "Xeex Sibiru" tells the story of a young man who gets malaria
and misses out on life. Collaborating artists on the track serve as voices
of the community who instruct him that he knew better and should have
protected himself with an ITN. The campaign launched with a concert
performance by N'Dour and his band in Senegal in June 2009 to raise
awareness. The song was recorded in 3 versions - Wolof, Pulaar, and Serere -
and is being broadcast nationally and locally.
Contact: Martin Edlund OR

2. Wahapahapa - Tanzania
Wahapahapa ("we originate here" in Swahili) centres around a 30-minute radio
serial drama that explores key social issues around HIV/AIDS such as stigma,
cross-generational sex, multiple concurrent partners, HIV testing, and
treatment and care. To complement the radio drama series, the producers
commissioned songs from 10 Tanzanian musicians. Inspired directly by the
drama's characters, storylines, and themes, the songs feature lyrics
intentionally designed to provoke discussion around sensitive issues. These
songs, as well as others heard on the drama, have been released as
compilation albums, and 8 music videos are being produced for use by
community outreach programmes.
Contact: Robert Karam

3. Congo's Paraplegic Musicians: Lullabies of the Abandoned
This October 2009 report describes the formation - in Kinshasa, Democratic
Republic of Congo (DRC) - of a band called Staff Benda Bilili. Four
paraplegic singers, disabled due to polio, formed the band after facing
rejection by other musicians. Playing on home-made instruments, they
produced their first album - "Très, Très Fort" - which has led to a tour of
Europe and a film. Music has become not only a source of economic stability
for these survivors, but also serves as a platform for messages on child
vaccination and for the needs of the underclass of paraplegics whose
disabilities have resulted from the breakdown in the administration of polio
vaccine to the economically poor of the DRC.

4. Stop AIDS Caravan - Cameroon
Coordinated by the World Bank, the caravan addresses Cameroonian youth aged
between 11 and 19, drawing on national and local pop stars as a vehicle to
pass on messages in an effort to prevent HIV/AIDS. The programme presents
entertaining activities to inspire young people to keep learning about and
working to protect themselves against HIV/AIDS, travelling to where they are
and developing appealing messages to fit the local context. The idea is to
use music to deliver the message that HIV/AIDS is real and its burden heavy
in a way that schoolchildren can relate to.
Contact: Helene Pieume OR

5. Music to Stop TB - Canada and Global
Music to Stop TB uses the strategy of edutainment to inform people about
tuberculosis (TB) and to inspire them to take action to prevent the disease.
In advance of World Tuberculosis Day (March 24) 2008, Canada's Opera Lyra
Ottawa, performed La Traviata (by Verdi). In this opera, the young Violetta
falls in love, but leaves her soulmate because his family does not approve,
then dies alone from TB. Opera Lyra Ottawa erected banners and posters at
the theatre in an effort to raise awareness about TB. Ambassadors
representing countries facing a high burden of TB, Members of Parliament, TB
experts, community representatives, and local citizens interested in the
arts and advocacy were in attendance.
Contact: OR Christina Dendys
chris@results-resultats.caOR Karl Balisch

6. Sikia Kengele (Listen to the Bell) - Tanzania
This campaign seeks to encourage people to change their sexual behaviours by
using approaches such as: interpersonal communication through "Bell
Ringers", community mobilisation activities around a "big bell", and a
radio-based mass media initiative. A road show featuring a large bell
travels to communities with a high-profile team of influential people and
educators who use music, dance, dramas, and cinema to positively influence
people to reduce their number of sexual partners. Emcees invite local
community leaders, government officials, members of the media, and others to
ring the bell, calling on the community to wake up and make changes in their
Contact: Nelson Karanja

7. Phoenix Players - Kenya
This professional Kenyan theatre group produced a musical theatre production
focused on HIV/AIDS education, called "Aspirations", which features a
musical comedy format and portrays 21 young Kenyans, each from different
backgrounds and with different aspirations.
Contact: OR


The following archived issues of The Drum Beat and our sister website's
publication, The Soul Beat, may be of interest:

The Soul Beat 131 - Music for Change

The Drum Beat 412 - Dance for Development


If incidence levels remain roughly as they are at the start of 2010, H1N1
will no longer be at the forefront of public consciousness.

* Agree. Unfortunately, people's vigilance softens when the media's
attention wanes and there are no moments of crisis.
* Disagree. The threat persists, and people will remain alert (thanks to
extensive awareness-raising efforts in 2009).
* Maybe; it depends...



Join H1N1 Communication

An online space for people involved in H1N1 communication action and
thinking to share experiences and review challenges and lessons learned in
support of each others' work.



8. Ring the Bells - Global
Created for Search for Common Ground (SFCG), Ring the Bells is a duet
between United States (US) musician Melissa Etheridge and Salman Ahmad, who
is a Pakistani musician, founder of the band Junoon, United Nations (UN)
Goodwill Ambassador for HIV/AIDS, and co-founder of the Salman and Samina
Global Wellness Initiative. The song urges unity in the face of racial,
cultural, and religious divides and offers a vision of hope. Produced by
Participant Media, the music video is designed to entertain, inform, and
move audiences to action.
Contact: Susan Koscis

9. Tjoon'in - 16 Days of Peace Taxi Campaign
Tjoon'in is an audio CD produced by Gender Links and the Ekurhuleni
Metropolitan Municipality designed to raise awareness of issues related to
the 16 Days of Activism Against Gender Violence amongst public taxi
(minibus) drivers and commuters. The CD was produced in a participatory way
through a series of workshops including transport stakeholders and survivors
of gender violence. According to organisers, it was important that the CD be
appealing to men, as they make up the majority of taxi drivers, owners, and
taxi association heads. For this reason, men as partners feature strongly on
the CD. The programme contains positive stories and role models for men as
well as women, and encourages men and women to work together for gender
Contact: Deborah Walter OR Tonya Graham

10. Angola Solta a Tua Voz! (Angola Lift Up Your Voice) - Angola
Search for Common Ground (SFCG) developed a CD in advance of the
parliamentary elections in September 2008 in Angola to spur people to get
actively involved in the elections and to encourage a peaceful election
process. The CD features songs with messages of peace and unity by popular
Angolan musicians from diverse parts of the country. By fusing different
styles from different parts of the country and fusing different generations
of artists, the organisers hope that the message of unity, inclusion, and
participation will carry over to the general population.
Contact: Michael Jobbins OR Frances Fortune

11. Restore Trust, Rebuild Bridges Initiative - Eastern Europe/Central
Asia, Middle East, North Africa, Western Europe
Early in 2009, the Anna Lindh Foundation for Dialogue between Cultures and
its national networks joined with the United Nations (UN) Alliance of
Civilizations to launch a region-wide initiative to respond to what they
identified as "intercultural tensions and rise in anti-Semitism,
Islamophobia and racism fueled by the global economic crisis as well as by
the conflict in the Middle East." The initiative led to actions in over 30
Euro-Mediterranean countries, one of which was a youth action for the
promotion of peace and understanding in a local Bulgarian community with a
mixed ethnic composition. It included a parade and a "Festival of Peace" for
children and young people from different ethnic groups on the occasion of
the International Day of Peace (September 21 2009). Turkish and Greek
musicians performed together in a joint concert, and songs common to the 2
cultures were played in order to emphasise the similarities and the bonds
between these cultures and their music.
Contact: Andreu Claret

12. Rolling Film Festival - Kosovo
From October 19-21 2009, Balkan Sunflowers Kosova and Romawood Productions
screened more than 20 films that highlight the life, culture, and history -
as well as the rights and integration - of Roma in Kosovo and globally.
Opening and closing events organised as part of the festival were designed
to engage people in spirited cultural gatherings. For instance, the opening
ceremony featured informal presentations and performances delivered by Roma
musicians, a youth theatre group from Plemetina, and the Minister of
Culture, Youth, and Sports. At the close of the festival, the band Besh O
Drom from Budapest, Hungary, performed folk music from Eastern Europe and
the Balkan peninsula, in addition to Roma and Klezmer music.
Contact: Sami Mustafa OR OR


Which of the following is most important for effective representation of the
interests of marginalised groups?

* media representation and coverage to create public awareness.
* group organisation for self-advocacy.
* representation and advocacy support through NGOs.
* government representation through assigned intermediaries.




13. Johannesburg Youth Orchestra Company (JYOC) - South Africa
JYOC brings diverse communities together through group music-making with the
hope of building bridges between children and young people. Children and
youth from any community are welcome to audition for placement in one of 8
graded orchestras, which perform over 40 public concerts annually. JYOC also
mentors and trains student teachers, offering music skills development and
instrument repair/making workshops, and creating employment opportunities
for young adult musicians. Participating young musicians have access to the
JYOC's instrument library, allowing young people the opportunity to learn an
instrument they may not be able to afford to buy.
Contact: OR

14. Performing Life - Bolivia
Performing Life (PL) is a nonprofit organisation designed to reach youth
aged 5 to 19 who are working and/or living on the streets of Cochabamba,
Bolivia. One part of this work involves training youth to produce a series
of professional music CD albums as a vehicle for self-expression and to
boost self-esteem. The young participants exercise creative control over and
retain the copyrights to all their materials. PL's mobile recording set-up
enables them to incorporate other groups, such as those in youth homes who
cannot come to the studio. The youth learn how to write and read as they
compose their lyrics and learn new computer skills as they edit their songs.
They also have an opportunity to perform, be part of media interviews, and -
it is hoped - to be seen as worthwhile, creative individuals with stories
and abilities.
Contact: Suzanne Jamison

15. Fundamental Quality and Equity Levels (FQEL) Project - Guinea
Initiated by the Education Development Centre (EDC) with funding from the
United States Agency for International Development (USAID), this school
reform project is intended to improve literacy instruction by providing
teacher training and by using strategies such as the use of song and
storytelling that encourage reading for pleasure and personal writing.
FQEL's radio component is designed to enable students to hear people other
than their teacher speaking French. The programmes include conversations
between young characters as well as songs which, according to FQEL staff,
have proven very popular among the children, given Guinea's rich musical
tradition. Organisers say that the programmes have been effective in
developing oral comprehension and production skills and in introducing basic
French vocabulary.

16. Using Global Media to Reach Youth: The 2002 MTV Staying Alive
by Cynthia Waszak Geary, Hally Mahler, William R. Finger, and Kathleen Henry
This December 2005 report explores MTV Network International's 2002 Staying
Alive campaign, which was designed to stimulate interpersonal communications
about HIV/AIDS and to shape social norms. Organisers used multiple formats,
including 7 public service announcements (PSAs), a show called "Clinton
Uncut" (featuring then-President Bill Clinton), the Staying Alive website,
and live music concerts that integrated HIV education and youth interviews.
Evaluators found that the campaign had broad reach in 3 sites surveyed:
Dakar (Senegal), Kathmandu (Nepal), and São Paulo (Brazil). It resulted in
significantly more interpersonal communication on the subject of HIV/AIDS.
Attitude change was also detected; for example, for the HIV prevention
beliefs scale, a positive relationship existed with both exposure and
interpersonal communication in Kathmandu and São Paulo.


This issue of The Drum Beat was written by Kier Olsen DeVries.


The Drum Beat is the email and web network of The Communication Initiative
Partnership - ANDI, BBC World Service Trust, Bernard van Leer Foundation,
Calandria, CFSC Consortium, CIDA, DFID, FAO, Fundación Nuevo Periodismo
Iberoamericano, Ford Foundation, Healthlink Worldwide, Inter-American
Development Bank, International Institute for Communication and Development,
Johns Hopkins Bloomberg School of Public Health Center for Communication
Programs, MISA, PAHO, The Panos Institute, The Rockefeller Foundation,
SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and
Cooperation, UNAIDS, UNDP, UNICEF, USAID, WHO, W.K. Kellogg Foundation.

Chair of the Partners Group: Garth Japhet, Founder, Soul City
Executive Director: Warren Feek


The Editor of The Drum Beat is Kier Olsen DeVries.

Please send material for The Drum Beat to The CI's Editorial Director -
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