Tuesday, 27 April 2010

[creative-radio] New Somali radio drama shows how hard work can change lives


---------------------------- Original Message ----------------------------
Subject: IRIN Radio: New Somali radio drama shows how hard work can change
From: "IRIN" <no-reply@IRINnews.org>
Date: Tue, April 27, 2010 07:20
To: "Lessard" <media@web.net>

IRIN Radio: New Somali radio drama shows how hard work can change lives

NAIROBI, 27 April 2010 (IRIN) - Halima is a mother of five living in the
village of Raqayle. Her jobless husband Hassan spends more hours in the
`qat' parlour with his friends than looking for ways to feed the family.
So, saddled with debts, and burdened initially by her own lack of
confidence, Halima launched a small business venture delivering cooked
food to people's homes and workplaces.

You will not find Raqayle on the Somali map, for this is fiction. But it
is close enough to the reality for many Somali radio listeners to find
something of themselves in the main characters of the new IRIN drama
series, No One Earns Without Effort.

Halima, as you might have guessed, turns out to be an inspirational
figure, whose business in the end reaps rewards, though not until she has
struggled to overcome numerous hurdles and looked failure in the face.
She manages to pay for her children to go to school and even moves into a
better house. She shows how creative use of simple skills, plus a large
dose of hard work, can turn into profit for you and your family.

Written and enacted by some of the best Somali drama talent around, the
10-episode series is an IRIN collaboration with Employment Generation for
Early Recovery programme, [http://www.so.undp.org/index.php/EGER.html]
which supports job creation particularly in south-central Somalia through
its Employment Generation for Early Recovery programme.

No One Earns Without Effort went on air on IRIN Radio's Somali service on
Monday 26 April 2010. It will air every Monday with repeats on Fridays.
IRIN's Somali radio service broadcasts direct to Somalia every day on
shortwave at 1130-1230 local time and is rebroadcast on some local FM
stations. Downloadable MP3 audio files of the daily programmes in Somali
and information on how to subscribe to our Somali podcast are available
here [http://www.irinnews.org/radio.aspx]



Check out the new IRIN film page: http://irinnews.org/film

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