Wednesday, 23 February 2011

[creative-radio] Community Radio for Social Change in Africa

The Soul Beat Issue 170: Radio for Social Change in Africa
February 23, 2011

From SOUL BEAT AFRICA - where communication and media are central to
AFRICA's social and economic development

In this issue of The Soul Beat:

* RADIO PROJECTS for climate change and gender equality...
* IMPACT of radio on HIV/AIDS and peacebuilding...
* Working with RADIO AUDIENCES...
* TOOLS for radio broadcasters...

This edition of The Soul Beat looks at the role of radio, with an emphasis
on the role of community radio, in social change in Africa. It features
programme experiences, research, and resources from the Soul Beat Africa
website that highlight existing radio initiatives, the impact of radio on
development, the importance of considering audiences, and the integration of
radio and new technologies. It also includes a selection of manuals for
radio stations.

If you would like your organisation's communication work or research and
resource documents to be featured on the Soul Beat Africa website and in The
Soul Beat newsletters, please contact


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1. Climate Airwaves - Ghana
This pilot project, implemented by AfricaAdapt, Ghana Community Radio
Network (GCRN), and the World Association of Community Radio Broadcasters
(AMARC) with technical support from the Institute of Development Studies
(IDS), supports three community radio stations in Ghana in developing
effective methods to share the latest climate change research with local
policymakers and local communities. The project will run from July 2010 to
August 2011. The idea is for a two-way flow of knowledge and information:
the community radios will broadcast new climate research information to
communities in a way that is accessible and applicable to their
circumstances, while at the same time, the communities can share and report
their experiences, which will help inform local decision-making and

2. Rural Youth Voices Project - Magwi FM - Sudan
Launched in January 2010 by Xchange Perspectives with the support of the
German Development Service (DED), the Rural Youth Voices Project centres
around Magwi FM, a community-based youth radio station and music production
studio in Magwi, South Sudan. The radio station was initiated to accelerate
the Magwi community's peace and development process in order to contribute
to the improved well-being of rural communities, as well as peace, unity,
development, and the mainstreaming of gender concerns. The project involved
the technical establishment of the radio station and the training of young
producers from the community.

3. Advancing Gender Equality through Community Radio - South Africa
Launched in 2010 by Sonke Gender Justice in South Africa, the Advancing
Gender Equality through Community Radio project is designed to use community
radio to promote the ideas of its flagship One Man Can (OMC) programme.
Started in April, the radio project is part of Sonke's Communication for
Social Change strategy, which uses various media to promote change in
attitudes and behaviour regarding gender and HIV.

4. World Cup in My Village - Rwanda, Zambia
As part of the United Nations Children's Fund (UNICEF) World Cup in My
Village Project, initiated during the Fédération Internationale de Football
Association (FIFA) World Cup 2010 in South Africa, the Children's Radio
Foundation and local partners in Mongu, Zambia, and Rubavu districts in
Rwanda worked with young people to produce radio shows and videos that were
broadcast during open-air public viewings of the World Cup football matches.
The programme was designed to use the power of football to communicate with
young people and encourage them to make their voices heard.

5. Radio Miraya - Sudan
Radio Miraya is considered the only independent radio network broadcasting
throughout Sudan. It seeks to contribute to citizens' rights and good
governance in Sudan by providing quality, impartial, independent news and
information. The radio station is operated by a partnership between the
United Nations Mission in Sudan (UNMIS) and Fondation Hirondelle, and Media
for Peace and Human Dignity. Its first live broadcast on FM was on 30 June
2006 in South Sudan.


6. Interactive Radio for Justice: Mid-Project Impact Assessment Analysis
By Sarah Katz-Lavigne
This report, published by Interactive Radio for Justice (IRfJ) in 2010,
details the results of the first year of a two-year impact assessment being
conducted on the Interactive Radio for Justice Project at its sites of
operation in the Democratic Republic of Congo (DRC) and Central African
Republic (CAR). The project is designed to encourage dialogue between people
in regions where the International Criminal Court (ICC) is investigating
serious crimes (genocide, crimes against humanity, and war crimes) and the
national and international authorities responsible for rendering justice to

7. Mbariza Ntore: Pool Synergy Project on the Election in Burundi 2010
By Johan Deflander
This document highlights some of the results of an evaluation conducted by
Radio La Benevolencija to assess the impact and identify lessons learned
from the "Mbariza Ntore" (Kirundi for "inform us so that we can vote")
programme. This programme brought together journalists from 16 different
media houses in Burundi to work collaboratively as a "pool", or network,
ahead of the country's 2010 elections. The objective of the project was to
enhance the capacity of citizens to better understand the conditions in
which they are invited to fulfil their political rights. The goals included:
assuring political space, avoiding political hostilities, and making
elections understandable to citizens.

8. An Assessment of HIV and AIDS Radio Campaign Messages in Zambia:
Documenting Change
By Chilufya Mwaba Phiri
This report, published by Panos Institute Southern Africa in 2008, is
designed to assess HIV/AIDS radio campaign messages in Zambia and the impact
they have on their intended audiences. The report is part of a larger study
that includes similar assessments from five Southern African countries -
Botswana, Malawi, Namibia, Zambia, and Zimbabwe. The intention is to
document the assessments and share detailed tips on how to carry out an
effective HIV/AIDS radio campaign and to advise respective media users on
the most effective way of presenting HIV/AIDS information on radio. The
Zambia study found that radio is the best medium of communication in Zambia,
as it reaches the majority of people, is cheap, and is widely accessible.
Note: To view the studies from other countries available on the Soul Beat
Africa website, look under Related Summaries at the bottom of this summary.

9. Entertainment-education Radio Serial Drama and Outcomes Related to HIV
Testing in Botswana
By Katina Pappas-DeLuca, Joan Marie Kraft, Christine Galavotti, Lee Warner,
Maungo Mooki, Phil Hastings, Todd Koppenhaver, Thierry Roels and Peter
This article, published in the Global Health Sciences Literature Digest in
2009, shares findings of an evaluation to assess preliminary data on the
effectiveness, particularly on HIV testing behaviours, of an
entertainment-education radio serial drama, Makgabaneng. The Makgabaneng
radio serial drama broadcast from 2001 to 2007 as part of a government
communications strategy for behaviour change based on the Modeling and
Reinforcement to Combat HIV (MARCH) approach.

10. Broadcasting in UN Blue: The Unexamined Past and Uncertain Future of
Peacekeeping Radio
By Bill Orme
This analysis, written for the Center for Media Assistance (CIMA) in 2010,
discusses the United Nations (UN) peacekeeping missions' local radio
stations in post-conflict countries. It describes the management, impact,
and ultimate fate of these stations. The document maps UN peacekeeping radio
openings and closings and discusses fiscal concerns involving the UN
headquarters, guidelines for public information radio, entrance and exit
strategies that include a public option, and policy recommendations for UN
radio operations.

11. Nurturing Nationhood through Peace Media: Analysing Peace related
Programming in Community Radio Stations
By Eliud K. Situma and John Harrington Ndeta
This 2010 research report shares findings from a study commissioned by Peace
and Development Network Trust-Kenya (PeaceNet-Kenya) and The Seed Institute
to assess the performance of the vernacular radio stations in nurturing
peace through their programming and content. According to the report, media
has a vital role to play in creating a culture of peace in the country,
however, a scan of the current content suggests that in some cases
vernacular songs, programmes, musicians, and guests propagate messages of
victimhood that are likely to harm peace-building efforts.

12. Wave Power: Radio and the MDGs: Case Studies on the Power of Community
Radio to Help Tackle the Millennium Development Goals
Published by Panos London in 2010, this document showcases 4 community radio
projects helping to tackle the Millennium Development Goals (MDGs) in India,
Malawi, the Caribbean, and Nepal. The case studies demonstrate the
importance of communication at the grassroots level - not only empowering
the people most affected, but enabling them to become advocates for change
in their own communities. Each of the 4 case studies includes a list of MDGs
addressed, a summary of the project, a summary of impact information,
contact information, and notes to editors.



For more information related to community radio, please visit the community
radio theme site

On this site you will find programme experiences, strategic thinking
documents, evaluations, and materials that look at the role of community
radio in development in Africa.

Every second month, Soul Beat Africa sends out a Soul Beat Extra: Community
Radio newsletter which features all the latest radio-related summaries
posted on the Soul Beat Africa website. If you would like to receive this
free e-publication, register here and indicate an interest in
community radio or write to indicating that you would
like to receive the Community Radio Extra.



13. Audience Research for Campus Radio Stations
By Dr. Ayo Ojebode, Dr. Patience Onekutu and Dr. Tunde Adegbola
Published by the Institute for Media and Society and Panos Institute West
Africa in 2010, this book presents various scientific methods available to
campus stations in conducting audience research. According to the
publishers, the presentation is designed to support easy application of each
of the methods, and to be a resource not only for operators of campus
broadcasting stations but also their colleagues in other broadcasting
sub-sectors, as well as students of communication research methods within
and outside educational institutions. The book was produced to contribute to
strengthening the broadcasting sector, improving service delivery to
audiences, and encouraging richer pluralism in the media industry in

14. Target Audiences for Peacebuilding Radio: A Training Guide
By Francis Rolt
Published in 2010 by Radio for Peacebuilding, a project of Search for Common
Ground, this training guide intends to give readers more clarity about what
a target audience is, how to define the target audience for their
programmes, and how to design a programme so that it has the greatest

15. Kande Ni Bayra Community Radio Listeners' Clubs - Niger
Initiated in July 2009, this 2-year project, organised by the
non-governmental organisation (NGO) Volontaires pour l'Intégration Educative
(VIE) Kande Ni Bayra and Dimitra with funding from the Food and Agriculture
Organization of the United Nations (FAO) and other organisations, works to
increase access to information and communication in order to build the
capacities of rural women and to improve their living conditions and
leadership opportunities. The project combines radio broadcasts and
face-to-face sessions by working with listeners' clubs who meet at literacy


16. HealthText: SMS and Community Radio Activate Health Information Flow in
a Kenyan Slum - Kenya
Launched in November 2010, Internews and its partners HealthMap and Medic
Mobile are developing an 18-month pilot project in the Korogocho slum area
of Nairobi, Kenya, designed to respond to public health needs and improve
disease outbreak preparedness and response to endemic diseases. The project
uses new technologies and community mapping to link health workers to a
local community radio station.

17. Mobile Tech in Community Radio - Still Ad Hoc and One-Off: A
State-of-Mobile Report
By Melissa Ulbricht
This 2010 report, a follow-up of a 2008 report on the integration of mobile
technology in community radio, "summarises existing projects and success
stories, highlighting the most popular uses of mobile technology. It
concludes with a discussion of the challenges that community radio stations
face in adopting SMS [short message service - text messaging] and mobile



Are community radio stations in Africa making effective use of new
technologies such as mobile phones, the internet, and digital technology? If
possible, please explain your answer in the comments section. <br><br>

* Yes
* No
* Unsure

To vote and comment go the Community Radio Themesite and see the top right side
of the page.



18. Doing Community Radio: A Toolkit for Nigerian Communities
By Dr. Ayobami Ojebode
This toolkit, published by the Nigeria Community Radio Coalition, explains
what community radio is, as well as how to set up and manage a station. The
toolkit has been designed and produced to equip community members in the
planning, establishment, and operation process.

19. Gender Policy for Community Radio
This document, produced by the World Association of Community Radio
Broadcasters (AMARC) in 2008, is intended to serve as a tool to ensure
gender equality in community radio stations. It seeks to explain what gender
equality means in community radio and how it can be achieved. It is designed
to demonstrate the necessary measures that need to be taken to enable and
encourage women's equal participation in all fields and levels of the radio

20. Femmes et Radio au Maghreb (Women and Radio in the Maghreb)
By Sahbi Ben Nablia
Published by the United Nations Educational Scientific and Cultural
Organisation (UNESCO) Office in Rabat as part of its 2010-2013 programme to
advance gender equality in media content of the Maghreb countries, this
guide is designed to help radio owners, managers, and producers to create
gender-sensitive content and to reduce stereotyping in their productions.


For related previous issues of The Soul Beat see:

The Soul Beat 147 - Media for Development in Africa

The Soul Beat 135 - Community Radio for Development

The Soul Beat 115 - Rural Radio

The Soul Beat 98 - Radio for Social Change in Africa

To view ALL archived editions of The Soul Beat Newsletter go to


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