Guidelines for Broadcasters on Promoting User-Generated Content and
Media and Information Literacy
by Martin Scott
This January 2009 guide was produced in response to broadcasting
organisations wanting guidelines to help them promote user-generated content
(UGC) and media and information literacy (MIL). It includes outlining a
typology of UGC, a discussion of who contributes UGC, and guidance on
promoting MIL and UGC in formal and non-formal education and in communities.
It was supported by the United Nations Educational, Scientific and Cultural
Organization (UNESCO) in partnership with the Commonwealth Broadcasting
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