Thursday, 22 March 2012

[creative-radio] Toronto Digital Media Summit 2012: Future Of #Radio Still Golden, While Rest Of Media Changes Tracks

In 20 years, there will be virtual buskers and major cable providers will
have been replaced by video gaming systems like Microsoft's Xbox, but radio
-- a medium that has defied countless prognostications of its imminent
demise -- will still be going strong.

These were among the predictions of the future of media forwarded during a
panel discussion on the subject at the Digital Media
Summit<>in Toronto on Wednesday.

Held as part of Canadian Music Week <>, the panel
included a range of digital media industry experts from UK-based
self-proclaimed radio futurist James Cridland
<>and Australian innovationist Justin
Baird <> to Jennifer
head of factual entertainment for CBC and Jeff Leiper, director of
strategic policy for the CRTC <>.

As media advertising continues to migrate online from print and digital
media audiences become increasingly fragmented, panelists were asked to
speculate on how the household of the future will consume digital content.

[Non-text portions of this message have been removed]


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