Thursday, 20 August 2009

[creative-radio] "...How many own your name as a domain name? ... Your online presence ..."

 

"...How many own your name as a domain name? ... Your online presence
should show who you are, your interests and background, and showcase your
best professional work. ..."

The Need to Develop Their Personal Brand

http://www.pbs.org/mediashift/2009/08/journalism-students-need-to-develop-their-personal-brand231.html

[excerpt]

As a journalism professor, I have found there is one thing guaranteed to
set off a flurry of frenzied activity in the classroom. It has nothing to
do with exams or story deadlines. Rather, it is prompted by a simple
question to students: How many own your name as a domain name?

This seemingly innocuous question acts as a trigger, sending students
online to see if someone else with the same name has snatched up the web
address. A lesson on online research methods turns into "how to buy a
domain name," or more often, "what do I do if someone else has my domain
name?"

This is no trivial matter. Having a website that reflects your
professional identity is your digital calling card. Your online presence
should show who you are, your interests and background, and showcase your
best professional work. Or to put it another way, your personal brand as a
journalist.

In the journalism of today, the personal brand is becoming increasingly
central to the prospects of a young person starting out on a life of
reporting. So it is important for students at journalism school, and those
starting in the fall, to develop the professional brand that will set them
apart come graduation.

Some reporters may bristle at the idea of thinking of themselves as a
brand, considering it the equivalent of selling out. This overlooks the
fact that a journalist's identity has always been a part of the job,
otherwise why have bylines?

__._,_.___
--
This e-mail service is edited, managed and moderated by
George Lessard http://mediamentor.ca

Make a donation via PayPal:
http://members.tripod.com/media002/make-a-donation-via-paypal.html

Creative-Radio is an independent forum for people active in or interested in the use of radio in development, in particular promoting public health, improved education, protection of the environment, improved livelihoods, good governance and conflict mitigation. Since it started in 1996, Creative-Radio has been in the forefront of radio's resurgence as a tool for social change and peace-building, and it helps promote best practice in these areas.

Creative-Radio Moderator
mediamentor@_NO_SPAM_gmail.com
Remove _NO_SPAM_ for use

RSS feed:
http://rss.groups.yahoo.com/group/creative-radio/rss

Change your subscription
- to daily digest mode by sending a blank message to:
creative-radio-digest@yahoogroups.com

- to individual e-mails  by sending a blank message to:
creative-radio-normal@yahoogroups.com

- delivery on hold  by sending a blank message to
creative-radio-nomail@yahoogroups.com

Caveat Lector- Disclaimers, NOTES TO EDITORS
&  (c) information may be found @
http://members.tripod.com/~media002/disclaimer.htm
This work is licensed under a
Creative Commons Developing Nations license.
http://creativecommons.org/licenses/devnations/2.0/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Because of the nature of email & the WWW,
please check ALL sources & subjects.
Members who post to this list retain their copyright but grant a non-exclusive license to others to forward any message posted here. They also grant the list owner permission to maintain an archive or approve the archiving of list messages.
Other use of e-mail to this list requires the permission of individual writers
Recent Activity
Visit Your Group
Biz Resources

Y! Small Business

Articles, tools,

forms, and more.

Yahoo! Groups

Small Business Group

A community for

small business owners

Celebrity kids

and families

Surviving in

the spotlight

.

__,_._,___
Post a Comment