Saturday, 9 January 2010

[creative-radio] Outta Road - Jamaica


Outta Road - Jamaica
The entertainment-education (EE) initiative "Outta Road" ("What's Happening
out in the Streets") centred around 155 episodes of a radio serial drama
that aired nationwide from March 2007 to March 2008 and then from November
2007 to July 2008. It addressed issues such as HIV/AIDS, adolescent sexual
and reproductive health, violence prevention, and substance abuse
prevention. Designed for 10-19 year olds across Jamaica, the messages in
Outta Road were reinforced by flyers, pamphlets, handbooks, and good
parenting calendars. Youth listened to the programmes in a classroom setting
and were also given CDs to bring home to listen to and share with their
friends. Guidance counsellors used the programme as a stimulus for
discussion about difficult and highly sensitive issues.
Contact: Katie Elmore

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